Cookie & Privacy policy
‘’We respect and protect privacy.”
Privacy is important to all of us and we adhere to government and industry guidelines as they stand now and as they evolve into the future.
In executing our digital marketing activities, we do not work with personally identifiable information (PII).
This site wheremusicwasborn.dreamplango.com.au is developed in cooperation between Chris Watson Travel and Dream Plan Go Pty Ltd.
Dream Plan Go work with a range of anonymised data signals that help us to assess the way people are interacting with digital content and ads. We also use mathematical equations to understand more about groups of people who may have shared characteristics such as visiting the same areas or engaging with the same content.
You can find out more below or reach us at: info@dreamplango.com.au’’
Followed by (also available on https://dreamplango.com.au/privacy-and-us/)
Our Privacy Guidelines
Last Updated: June 12, 2022
A. Privacy Overview
Dream Plan Go takes privacy seriously. We only work with anonymised data sources which are aggregated for additional privacy protection. We further analyse and aggregate data prior to reporting or delivery to customer dashboards.
These guidelines apply to Dream Plan Go, Pty Ltd . (“Dream Plan Go”).
Dream Plan Go provides its customers and their agencies, with insights generated from data provided from website and app publishers and other ad inventory providers and data vendors (its “Business Partners”). Dream Plan Go’s technology, from time to time also helps its partners collect and manage data generated by advertisements .
Dream Plan Go collects and uses data to help customers and business partners better understand the domestic and international tourism industry by providing insights into tourists in Australia and New Zealand. These insights do not include any personally identifiable information (PII). Our Business Partners are contractually obliged to ensure no PII is passed to Dream Plan Go for analysis..
These privacy guidelines explain the various ways individuals may interact with Dream Plan Go and its technology and the ways in which individuals may exercise control over the use of information collected by Dream Plan Go.
B. Dream Plan Go Advertising Technology
B(1). Technology Overview
Dream Plan Go advertising technology collects and uses data to help make online advertising more relevant and for ad delivery and reporting purposes. This plays an important role in improving the relevancy of advertisements displayed throughout the Internet.
Here’s how it works: Dream Plan Go and it’s Business Partners technologies collects data about the websites and apps that a user interacts with and the advertisements that a browser or app displays. This information cannot be used by Dream Plan Go to identify a particular individual, so it is called non-personally identifiable information (“non-PII”). This information may include non-PII identifiers (such as mobile device advertising identifiers, IP address or your browser’s user agent string) specific to the user’s browser or device as well as non-PII demographic and interest information provided by third parties.
An individual’s non-PII may be collected by Dream Plan Go advertising technology when:
Dream Plan Go or a business partner purchases online advertisements on a website that the individual visits or an app that the individual uses.
Dream Plan Go or a business partner places a web pixels on a website that the individual visits or uses.
A user interacts with an app from which Dream Plan Go collects data.
Customers or Business Partners may submit lists to Dream Plan Go of pseudonymized e-mail addresses or pseudonymized postal codes; in some places postal codes are considered personally identifiable information (“PII”). Dream Plan Go cannot use the lists to identify particular individuals because Dream Plan Go does not have access to the e-mail addresses or postal codes once they have been pseudonymized. Thus the lists constitute non-PII. “Pseudonymization” means replacing any identifying characteristics of data with a pseudonym, or, in other words, a value which does not allow the data subject to be directly identified.
Dream Plan Go also offers services which connect customers to data from Business Partners. In these cases customer data wold be connected directly and securely to the Business Partner. Dream Plan Go does not exercise control over the manner in which its Business Partners control, store or label their data segments. Each Business Partner adheres to their own self regulatory codes and/or certain other industry standards.
Dream Plan Go’s business intelligence product uses data from a variety of sources to provide agencies and advertisers with a broad understanding of consumer sentiment. The business intelligence product does not use such data to target advertisements to the users to whom the data pertains.
B(2). What Information Is Collected and How It Is Collected
Dream Plan Go’s technology collects and/or uses only non-PII, including: information about the device and its IP address; the browser or application used; which and how many, business partner web pages have been viewed by a browser or application; search terms entered on business partner websites; referring and exit pages; the date and time an advertisement was viewed; precise geolocation data from third parties; location data; browser or device-specific identifiers (such as mobile device advertising identifiers or your browser’s user agent string); and other similar information. In certain instances, Dream Plan Go may collect and match this non-PII across devices, browsers, or to other data sources such as non-PII credit card transactions through deterministic methods or statistical correlation for the purposes of generating insights about the behaviour of aggregated groups of tourists.
Dream Plan Go technology generally collects non-PII using cookies and pixels as described below in Dream Plan Go Use of Cookies and Pixels.
Dream Plan Go’s product uses information from Business Partners, including Internet traffic data, public social media posts, mobile device and location data, basic and aggregated consumer information such as demographics and types of websites visited. and the aforementioned information from the Partner Carriers.
B(3). How the Collected Information Is Used
Dream Plan Go uses the non-PII it collects to deliver Dream Plan Go Services including:
Analytics services to help customers understand the volume, value and movement of domestic and international tourists in Australia and New Zealand.
To identify the audience most likely to respond to a particular ad, to serve those ads and to analyze trends. Dream Plan Go may also share this information with its affiliates and Business Partners.
Dream Plan Go an their Business Partners enables Dream Plan Go’s Customers to use advertising segments to deliver relevant advertising tailored to consumers’ interests. An advertising segment is defined by non-PII attributes, which often includes combinations of information such as geography, age range, gender, activities and/or interests.
Dream Plan Go uses business intelligence data to give market insights to agencies and advertisers.
B(4). Cross-App and Cross-Device Advertising, Ad Delivery and Reporting
Dream Plan Go may collect and use the information and the data segments described above for cross-app advertising, i.e., advertising across browsers and apps on a single device, as well as cross-device advertising, i.e., advertising across multiple devices. Dream Plan Go also collects and uses cross-app and cross-device information for ad delivery and reporting purposes. As described elsewhere in these privacy guidelines, Dream Plan Go does not collect PII via its advertising technology, including across apps and devices.
Dream Plan Go uses certain techniques to enable its advertising technology to serve meaningful advertising content on behalf of its customers and Business Partners across apps and devices, including cookie and ID Syncing and similar practices.
B(5). Third-Party Links and Websites
Advertisements delivered using Dream Plan Go and Business Partner technology may contain links to or redirect individuals to other websites, including those of its Customers and Business Partners. These websites may use cookies, pixels and/or other data collection tools. Dream Plan Go encourages everyone to read the posted privacy policies whenever interacting with any website to learn more about the privacy practices of that website. However, Dream Plan Go is not responsible for the privacy practices, policies, or the content of these websites and Dream Plan Go does not exercise control over the use of any information by third party websites. Similarly, while Dream Plan Go contractually requires its Business Partners to adhere to applicable law and industry self-regulatory codes such as those offered by the NAI, the DAA, IAB Australia and New Zealand. Dream Plan Go does not have access to, or control of, the cookies, web pixels and/or other data collection tools that may be placed on any advertisement by a third party. These privacy guidelines do not cover the use of cookies and/or other data collection tools by any third party.
C. Dream Plan Go’s Corporate Website and Information Collected Directly from Dream Plan Go’s Customers
C(1). What Information Is Collected and How It Is Collected
Dream Plan Go operates a corporate website at TouristTracka.com.au which is primarily intended to be used by Business Partners and Customers. This website also provides information, such as this privacy policy, relevant to consumers.
Dream Plan Go collects PII through its corporate website or when a prospective business partner directly contacts Dream Plan Go. PII is collected through Dream Plan Go’s corporate website only when an individual chooses to provide it to Dream Plan Go through a contact form for the purpose of receiving more information about Dream Plan Go’s products and services. Examples of PII which an individual may provide to Dream Plan Go are that individual’s first and last name, physical address, telephone number or e-mail address. Dream Plan Go also collects PII from Dream Plan Go Business Partners in the ordinary course of business, including, for example, e-mail addresses, telephone numbers and billing details. Dream Plan Go uses this information for its business purposes, such as to maintain customer and supplier accounts, billing, password management and to service other customer needs.
Dream Plan Go may also collect non-PII about visitors to its corporate website, including IP addresses, the pages viewed, the browser or other application used, location data, mobile device-specific identifiers, the visitor’s internet service provider, the time/date of the visit and the visitor’s device operating system. Dream Plan Go uses this non-PII for internal purposes such as to administer its website, improve and customize it, to help Dream Plan Go understand and analyse how it is being used and to evaluate aggregate website usage. Dream Plan Go may collect this non-PII using cookies and pixels as described below in Dream Plan Go Use of Cookies and Pixels.
C(2). Links on Dream Plan Go’s Corporate Website to Third Party Websites
Dream Plan Go’s corporate websites may include links that connect individuals to other websites, including those of its Business Partners. Those websites may use cookies, pixels and/or other data collection tools. Dream Plan Go encourages everyone to read the posted privacy policies whenever interacting with any website to learn more about the privacy practices of that website. However, Dream Plan Go is not responsible for the privacy practices, policies or the content of such websites and Dream Plan Go does not control the use of any information by third party websites. Dream Plan Go contractually requires that its Business Partners adhere to applicable law and industry self-regulatory codes such as those offered by the NAI, the DAA, IAB Australia and New Zealand. Dream Plan Go is not responsible for the cookies, pixels and/or other data collection tools that may be placed on an advertisement by a third party. These privacy guidelines do not cover the use of cookies and/or other data collection tools by any third party.
C(3). Retention of Business Partner Data
Dream Plan Go stores business partner PII as long as relevant for record keeping, business and compliance purposes. The information that Dream Plan Go stores may be deleted as space requires or in the normal course of business. To opt-out of receiving more information about Dream Plan Go’s products and services, you may send an e-mail to unsubscribe@Dream Plan Go.com.au
D. Dream Plan Go’s Use of Cookies and Web Pixels
Dream Plan Go uses cookies in connection with both its advertising technology and its corporate website.
Cookies used on Dream Plan Go’s corporate website: Dream Plan Go uses cookies to help administer its website. For example, Dream Plan Go may use cookies on its website to record browsing sessions or facilitate logins.
Cookies and anonymised identifiers used in connection with Dream Plan Go advertising technology: Dream Plan Go also uses cookies and anonymised identifiers to help it better understand the effectiveness of particular advertisements. For example, Dream Plan Go may use cookies to help evaluate how browsers or applications respond to advertisements or any content provided therein, or to help determine the site placement and context in which advertisements are displayed. Dream Plan Go’s cookies may also help control the number of times a browser or application is served an advertisement.
If Internet browser settings are used to “clear” or delete cookies, this may inadvertently delete cookies that have been set by websites to honor an “opt-out” status (including the Dream Plan Go opt-out cookie).
If you delete Dream Plan Go cookies from your browser, that action only deletes the cookies in your browser and does not send any information to Dream Plan Go. The next time Dream Plan Go is provided the opportunity to set cookies in your browser or app (usually when Dream Plan Go places an ad), it will do so. The Dream Plan Go ID associated with one or more of the Dream Plan Go cookies may or may not be different than the Dream Plan Go ID associated with previously deleted Dream Plan Go cookies.
If you delete Dream Plan Go cookies from your browser, that action also has no impact on the non-PII previously collected and stored by Dream Plan Go. Dream Plan Go will retain the information as described in the Data Retention for Dream Plan Go Advertising Technology section. If Dream Plan Go is able to associate one Dream Plan Go ID with other Dream Plan Go IDs (for example, through the receipt and use of a separate identifier, such as a mobile device advertising identifier, browser’s IP address and user agent string and/or ID syncing), Dream Plan Go may transfer the non-PII associated with one Dream Plan Go ID to the other Dream Plan Go IDs. Thus, Dream Plan Go uses non-cookie technology as well as cookie-based technology to make online advertising more relevant and for ad delivery and reporting purposes.
Dream Plan Go also uses web pixels, in combination with cookies, to analyze usage patterns on its website and through Dream Plan Go advertising technology. The use of a pixel allows Dream Plan Go to record that a particular device, browser, or application has visited a particular webpage, along with additional non-PII that the website may choose to include with the pixel.
E. Security, Integrity, Disclosure
E(1). Disclosure of Information to Third Parties, Onward Transfer
Dream Plan Go may share information, including any PII collected via its website, with Google Cloud and Amazon Web Services who provide cloud computing services for Dream Plan Go. Dream Plan Go uses Google Analytics to collect information about visitors to the Dream Plan Go corporate website. These third parties are prohibited from using the information Dream Plan Go provides for purposes other than performing services for Dream Plan Go or as contractually agreed. Dream Plan Go may also share non-PII, including data collected across applications or devices, with Business Partners (including third-party DSPs and DMPs used by Dream Plan Go’s Business Partners) to carry out advertising campaigns and analysis. Similarly, Dream Plan Go may enhance the non-PII collected via its advertising technology with non-PII collected from Business Partners.
If Dream Plan Go uses your PII for a purpose that is materially different from the purposes for which it was originally collected or subsequently authorized, or if Dream Plan Go discloses it to a third party acting as a controller not previously disclosed to you, Dream Plan Go will offer you the opportunity to opt out of such uses and/or disclosures where it involves non-sensitive information or opt in where sensitive information is involved.
Dream Plan Go may be required to disclose information, including any PII collected via its website, to third parties when Dream Plan Go reasonably believes it is obligated to do so by law (including to meet national security or law enforcement requirements) and to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
Finally, Dream Plan Go may transfer information, including any PII collected via its website, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
E(2). Information Relating to Children
Dream Plan Go’s corporate website, advertising technology, business intelligence product and e-mail channel are designed for individuals who are 13 years of age and older. Dream Plan Go does not knowingly collect PII from anyone under the age of 13 on its website or via its advertising technology. If Dream Plan Go were made aware that it had received PII from someone under 13, Dream Plan Go would use reasonable efforts to remove that information from its records.